Year
2024 -- PRESENT
Client
River Plate
Category
MOTION DESIGN · LIVE SPORTS
Product Duration
Ongoing
RoarMachine develops the matchday visual system for River Plate’s Estadio Monumental, creating animated content across multiple LED formats throughout the stadium.
From player lineups and goal celebrations to 360° displays, tunnel screens and large-scale match moments, every piece is designed to work as part of a coherent visual system.
The challenge was not only technical. It was about building a visual language capable of representing River Plate’s identity, values and traditions — a club with more than 120 years of history and one of the most iconic institutions in South American football.
At the same time, that language had to remain consistent across screens with radically different proportions, resolutions, scales and viewing conditions throughout the stadium.
